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Questions? Call us: 01543 396 700*


Delivering Delicious Doughnuts Safely: Allpack's Approach to Protective Food Packaging

Delivering Delicious Doughnuts Safely - Allpacks Approach to Protective Food Packaging

In the world of confectionery, delivering delicate, soft doughnuts to eager customers while ensuring their freshness and integrity is no small feat. Allpack recently took on an exciting packaging design project to create a transit packaging solution for a well-known brand in the confectionery industry. The aim was to develop a packaging solution that not only safeguarded the doughnuts during transportation but also enhanced the end consumer experience.

Core project elements:

Project: Packaging Design

Brief: Get soft fresh doughnuts delivered safely

Packaging Challenges

The key challenge was to find a packaging solution that would protect the soft doughnuts during transit, preventing damage and preserving their freshness. Additionally, the brand owner sought a solution that would improve the overall consumer experience and reduce packaging waste. It was therefore necessary to consider both protection capacity, the unboxing process and the materials required to operate sustainably. 


To ensure all requirements were met, we proposed a unique outer box design that transformed the doughnut packaging process. The innovative design allowed both packers and end consumers to easily slide the doughnut boxes in and out of the outer box, minimising the risk of damage during handling. The outer box was available in two different sizes, accommodating either one or two dozen doughnuts. Better still, the peel and seal ripper strip feature eliminated the need for tape, simplifying the packing process and further reducing packaging waste.


There were numerous benefits from our innovation-led packaging solution:

Plastic-Free Packaging 

Sustainability is a key priority for Allpack, and the new packaging design is aligned with this commitment by providing a plastic-free solution without sacrificing performance. This not only reduced environmental impact but also appealed to eco-conscious consumers.

FSC® and BRC-Certified Board

To ensure suitable use for the application, we utilise board materials that are FSC® (Forest Stewardship Council) and BRC (British Retail Consortium) certified. These certifications ensure the responsible sourcing of materials and compliance with rigorous quality standards, improving supply chain transparency and helping to foster sustainable paper-sourcing practices.

Enhanced Consumer Experience 

The new packaging design provided a better end consumer experience, boosting the brand’s reputation and helping to drive its commitment to eco-friendly practices. With the convenient sliding feature and easy access to the doughnut boxes, customers could indulge in their sweet treats without any hassle or frustration, further enhancing the unboxing experience and leaving a positive lasting impression.

Carbon-Neutral Deliveries 

Our efficiency and sustainability-focused design approach enabled the brand owner to take advantage of carbon-neutral deliveries - by partnering with eco-friendly logistics providers, the brand could minimise its carbon footprint and contribute to a greener future. This further strengthens the brand’s image and yields a positive impact in an increasingly sustainability-conscious market.

Through plastic-free innovation, responsible sourcing of materials, and carbon-neutral deliveries, our packaging solution not only protects the delicate doughnuts during transit but also enhances the overall consumer experience, underpinning a range of significant commercial outcomes in the long term. 

If you are interested in discovering more about how we can help enhance your packaging sustainability and reduce your environmental footprint, we invite you to contact us without delay. Connecting with us is simple; simply send us a message or email us at We are enthusiastic about providing guidance as you embark on your journey towards a more sustainable future.